Fantrie ON AIR #1: Fantrie, fan's relationship with artists
Hi there. I'm Grek, an editor writing for "Fantrie ON AIR".
#1. We've all been a fan of someone
The extent of the fan is determined by the
Different people have different criteria,
At the very least, "I want the person I'm rooting for to do well" is a sentiment that can be expressed by using the
It's a sentiment shared by all fans.
Fantrieas many of you reading this know,
It's a place to connect fans and artists.
In an age where everyone is online and connected 24/7, the
It's easier than ever to get in touch with a person or
I'm able to keep up with news in areas I'm interested in,
Consumption in many areas that used to be offline only.
The center of gravity is slowly shifting online.
A new world is unfolding inside everyone's smartphone.
#2. The Fan's Heart
We've all been a fan of someone at some point.
You're interested in the person's day,
Curious about what they do and where they do it is a good place to start.
If you're a fan, it's a natural feeling.
A LOT OF PEOPLE ARE ON SOCIAL MEDIA.
How you use it will vary from person to person, but the
Anyway, I'm just curious to hear from someone.
Most stars and artists use
We value public awareness,
UTILIZE SOCIAL MEDIA AS A CHANNEL TO CONNECT WITH YOUR FANS.
To a lesser extent, the
Most often, you'll use it to keep your fans informed and engaged.
Stars are stars because they have the support of their fans.
BUT WHETHER SOCIAL MEDIA IS THE RIGHT PLATFORM TO ENGAGE WITH YOUR FANS IS A MATTER OF
We all have questions.
This is due to the structural nature of social media.
#3. The dilemma of a follow button that's much lighter than the fan's sincerity
MOST SOCIAL NETWORKS WANT TO KEEP YOU THERE AS LONG AS POSSIBLE.
Get more people to stay longer
Advertisers make investments based on that data.
PEOPLE CAN'T STAND TO SEE THEIR SOCIAL MEDIA TIMELINES FREEZE, AND THEY CAN'T STAND TO SEE THE
You follow a lot of accounts outside of your own favorites, and
Gradually populate your following.
IT'S ONE THING TO HAVE A LOT OF SOCIAL MEDIA FOLLOWERS,
Artists don't have as much influence as their follower count.
It's also a fundamental reason.
It's easy to hit the follow button because it's lightweight.
Being able to follow without being a fan means that the
It's a big advantage and a big disadvantage.
#4. Fantrieis evolving
Fantrieallows fans to focus on your star a bit more,
A casual, direct way for fans and stars to connect with you
to see if there's a more mutually beneficial way to do it.
It's the result of a lot of thought.
We're still working on a lot of things with our planning and development teams.
We're testing and adding new features.
Fantrieis still evolving as we speak.
But we're always looking and thinking from the inside,
Your mileage may vary on the actual Fantrie.
As we've been thinking about artists and fans, we've also been thinking about the
About how the service is evolving
I thought it deserved a space to be announced.
We'll have a lot to talk about in the future.